This Act is enacted to strengthen the control of marketing promotion of infant and young child food.
The Commission on the Control of Marketing Promotion of Infant and Young Child Food (CMPI) shall be established. The Commission is empowered to lay down policies, strategies and measures for the control of marketing promotion of infant food, young child food and infant food supplements, and to promote and support the development of systems for surveillance of marketing promotion of infant food, young child food and infant food supplements. No person shall advertise infant food. No person shall advertise young child food by the use of a statement concerning infants or young children in an advertising medium in a manner associating with or causing the understanding that it is infant food or suitable for feeding infants. A producer, importer or distributor of infant food or young child food or an agent shall not donate infant food or young child food to a public health service centre or public health personnel. The Act further make provisions, among others, labeling requirements to be followed by producers, importers or distributors of infant food or young child food, the duties of the competent official for inspection, offences and penalties.