Decision directed to Others

Consumer States of specimens from tiger and other Asian big cat species are urged to take action to end demand for illegal tiger and other big cat parts and derivatives by working with relevant specialists such as consumer behaviour change, social marketing and communication experts to conduct targeted behaviour change initiatives ensuring initiatives are underpinned by sound evidence, are properly baselined, and have strong monitoring and evaluation built in, including appropriate metrics to assess efficacy; and adopting and implementing appropriate legislative and regulatory measures, to deter consumers from purchasing any illegal big cat products.