The multiple human impacts on wetlands are growing. Influencing the drivers of wetland degradation and loss and the integration of the role of wetland values (monetary and non monetary) into planning and decision-making requires the development of a methodology that enables wetland resources and ecosystem benefits to be assessed so that the multiple environmental functions and benefits are understood widely within societies. Contracting Parties, the Secretariat, Regional Initiatives and IOPs will enhance their engagement with relevant stakeholders in order to diminish threats, influence trends, restore wetlands and communicate good practices.

It will be vital for the survival of wetlands and the success of the Convention for Parties to enhance implementation of the Strategic Plan. Various approaches will help strengthen the implementation of the three Strategic Goals, and ultimately of the Convention itself. They involve critical actions to be undertaken by Contracting Parties themselves, and in partnership with other Parties and other entities, in particular with regard to scientific and technical advice and guidance, resource mobilization, public awareness, visibility and capacity building. The Ramsar Secretariat will also play a vital role in raising awareness and visibility of the Convention, as well as mobilizing resources to support enhanced implementation.

Take legal, administrative or policy measures to encourage and enable business, and in particular to ensure that large and transnational companies and financial institutions: (a) Regularly monitor, assess, and transparently disclose their risks, dependencies and impacts on biodiversity, including with requirements for all large as well as transnational companies and financial institutions along their operations, supply and value chains, and portfolios; (b) Provide information needed to consumers to promote sustainable consumption patterns; (c) Report on compliance with access and benefit-sharing regulations and measures, as applicable; in order to progressively reduce negative impacts on biodiversity, increase positive impacts, reduce biodiversity-related risks to business and financial institutions, and promote actions to ensure sustainable patterns of production.

Ensure that people are encouraged and enabled to make sustainable consumption choices, including by establishing supportive policy, legislative or regulatory frameworks, improving education and access to relevant and accurate information and alternatives, and by 2030, reduce the global footprint of consumption in an equitable manner, including through halving global food waste, significantly reducing overconsumption and substantially reducing waste generation, in order for all people to live well in harmony with Mother Earth.