| Method | Description | Applications | Data requirements | Potential challenges/limitations |
|---|
| Revealed-preference methods | | | | |
|---|
| Change in productivity | Trace impact of change in ecosystem services on produced goods | Any impact that affects produced goods | Change in service; impact on production; net value of produced goods | Lacking data on change in service and consequent impact on production |
| Cost of illness, human capital | Trace impact of change in ecosystem services on morbidity and mortality | Any impact that affects health (e.g. air or water pollution) | Change in service; impact on health (dose-response functions); cost of illness or value of life | Lacking dose-response functions linking environmental conditions to health; value of life cannot be estimated |
| Cost-based approaches (e.g., replacement, restoration costs) | Use cost of replacing or restoring the service | Any loss of goods or services; Identification of least cost option to meet given objective | Extent of loss of goods or services, cost of replacing or restoring them | Risk to over-estimate actual value if unknown benefits are higher than identified costs |
| Travel cost (TCM) | Derive demand curve from data on actual travel costs | Site-specific recreation; site-seeing (e.g. protected areas) | Survey to collect monetary and time costs of travel to destination, distance travelled | Limited to described applications; difficult to use when trips are to multiple destinations |
| Hedonic prices | Extract effect of ecosystem service on price of goods that include those factors | Air quality, scenic beauty, cultural benefits | Prices and characteristics of goods | Requires transparent and well-working markets, and vast quantities of data; very sensitive to specification |
| Stated-preference methods | | | | |
|---|
| Contingent valuation (CV) | Ask respondents directly their WTP for a specified service | In particular in cases where non-use values are deemed to be important | Survey that presents scenario and elicits willingness to pay (WTP) for specified service | Ensuring sample representativeness important but large survey is time-consuming and costly; knowledge of respondents may be insufficient; potential sources of bias in responses; guidelines exist for reliable application |
| Choice modelling | Ask respondents to choose their preferred option from a set of alternatives with particular attributes | In particular in cases where non-use values are deemed to be important | Survey of respondents | Similar to Contingent valuation, but minimizes some biases; analysis of the data generated is complex |
| Other methods | | | | |
|---|
| Benefits transfer | Use results obtained in one case in a different, but very similar case | Any for which suitable and high-quality comparison studies are available; applicable in cases where savings in time and costs outweigh certain loss of accuracy (e.g., rapid assessments) | High-quality valuation data from other, similar sites | Can be wildly inaccurate when not used cautiously, as many factors may still vary even when cases seem “similar” |